Knowledge is power

The scientific core team

Hurray to science! To ensure that we meet all relevant scientific criteria, the Music Impact Study is accompanied by a team of renowned international scientists. Get to know our team in the following section.
Market research

Our partners

For the execution of the study and analysis of data on a high quality level, we collaborate with renowned market research institutes.
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Zoom
Zoom
Market research Institute

IPSOS

IPSOS is the trusted source for relevant market and consumer information, enabling its clients to make smarter decisions. With over 18,000 market research experts, IPSOS combines their passion with the company’s extensive experience in data science. Through this collaboration, IPSOS delivers crucial global insights, which are combined with local market information from more than 80 countries. By leveraging innovative technologies and data science, IPSOS transforms big data into smart data, empowering its clients to enhance their competitive advantage and enrich consumer experiences and decisions.

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Market research institute

Meinecke & Rosengarten

Since 1992, the market research company Meinecke & Rosengarten has been developing individual study designs tailored to topics and insight objectives. In doing so, the company acts according to its Falkenprinzip®: fast and agile, with an eye for both the big picture and the important details. For the Music Impact Study, Meinecke & Rosengarten conducted studies with music users and analysed as well as interpreted survey data.

Market research institute

Consumer Panel Services GfK

Consumer Panel Services GfK has assisted the world’s most-recognized FMCG and retail brands for over 60 years to plan, track, and activate their product, promotion, and retail strategies with agility and certainty. Our solutions provide key insights on who buys what, where, how much, how often, and why (not), so our clients can deliver superior customer experiences at every stage of the shopper journey. We achieve this through our consultancy expertise and access to our secure, living consumer data source, which is built upon a loyal and ever-growing number of panel members. We observe changes in shopper behaviour over time across various shopping locations. This allows us to measure their footprint and provide our clients with a broad and in-depth view of their motivations, behaviours, and patterns - past, present, and future.

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Would you like to receive more information about the Music Impact Study?

Are you a journalist, retailer or simply interested in the Music Impact Study? Feel free to contact us - we will be happy to provide you with detailed information about our study.