"Music as an economic factor - scientifically measurable?" Johannes Everding (GEMA), the scientist Prof Dr Klemens Knoeferle (BI Norwegian Business School), Stephan Dewes from the music provider echion AG and Matthias Grund from the market research company Ipsos GmbH discussed their views and experiences from the perspective of their business field on this topic.
The discussion highlighted how background music can increase sales and improve the customer experience. The participants gained valuable insights into the scientific methods and practical applications of music research.