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Dr Chris Baumann

Dr Chris Baumann is  Professor at Macquarie University, Sydney, and Visiting Professor at Seoul National University (SNU) in Korea and at Osaka University in Japan. His research is on competitiveness where he co-introduced competitive productivity (CP) and brand competitiveness. His early work was in the field of customer loyalty with a focus on share of wallet (SOW).

He has published in journals such as the Journal of Business Research, Journal of Services Marketing, Journal of Brand Management, European Journal of Marketing, Journal of Retailing and Consumer Services, Journal of Strategic Marketing and International Journal of Hospitality Management, among others. Chris has won outstanding paper, reviewer and teaching awards, and serves on the review board of FT50 and other top ranked publications. He has a great interest in music with a focus on Elvis Presley and the Bee Gees and scholarly, the role of music in marketing.

In our team, Chris takes on the role of the scientific advisor - who above all helps us to obtain valid and scientifically sound data. We are happy to have him on board.